Today your brand needs to develop a distinctive point of view and stay true to this, as you pivot to make the most of opportunities and meet challenges. Fluid is a strategic creative agency that responds to shifts in culture, technology and market conditions to help brands thrive in the new normal.

During 16 years partnering with blue-chip global and boutique enterprises, Fluid has purposefully connected some of Australia's leading brands, corporates and government authorities with their customers and communities.

Born on the Surf Coast, Fluid has studio spaces in Torquay and Melbourne.

Driven process. Not process driven.

The new normal requires new thinking and processes to take your brand to market with speed and certainy -  as well as pivot for tomorrow's competitive landscape.

By working together, we unpack the internal and external influences that impact your brand. We confirm who you need to pursue, influence and engage.

Every touchpoint, no matter how small, is an engagement opportunity, so we consider the entire brand experience by undertaking Customer Journey Mapping - from the customers' first discovery of your brand, right up to post purchase engagement and incentivising social advocacy.

With Empathy Mapping, we build a deeper understanding of key customers -  what their motivations are and what influences their behaviour.

With these inputs we co-create your brand's distinctive Point of View, pressure testing its applicability and durability in real world contexts.

This process consolidates current and future opportunities and roadmaps how to bring to life your brand in response to the new normal. This Fluid Thinking.

What we do

Brand Strategy
Brand innovation
Brand architecture
Brand naming
Brand engagement
Brand experience
Brand environment
Brand packaging
Brand communication
Digital strategy
Digital communication
Digital content
Digital media

Insights - November

The challenges in leading digital transformation

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Insights - November

Does It Pay To Play It Safe?

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Insights - September

The future of business is digital

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Insights - October

Brand learnings from a wedding speech

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Clifton Daniell

Group Creative Director

Mike Beck

Managing Director

Matt Avent

Design Director/ Creative

Sam Milne

Design Director/ Creative

Cameron Birrell

Design Director/ Strategy

Dave Morony

Design Director/ Digital

Josh Bennett

Design Director

Lachlan McDougall

Design Director

Anthony Christie

Production Manager

Sally Vurens Van Es

Studio Manager

Benita Jamison


Karen Jones

Senior Designer

Nick Humphries

Senior Designer

Scott Matthews


Callie Fry


Andrew Firth


Mitch Eaton


Tom Walgners


Katie Ford


Lynne Patterson Murray

Account Manager

Caroline Merriman

Account Director

Matt Mclean

Account Director

Eshara Fonseka

Account Manager


If you think you have what it takes to join our team, send us your CV and portfolio and we’ll be in touch.