Insights - September

Over the past 6 months, I have been working with a group of business leaders, creative and digital professionals to create the inaugural Pivot Summit. The event launched yesterday and featured international thought leaders from the US (Robert Scoble, and Brian Solis, a lead digital author worldwide) as well as CEO’s from around the country – speaking about digital marketing, new technologies, business strategy, design trends and digital security.

Robert Scoble, Rackspace (pictured above) is one of the world's leading bloggers and tech evangelists. Robert travels the world looking for what's happening on the bleeding edge of technology. He has interviewed thousands of executives and technology innovators and reports what he learns on YouTube, and the many social media sites where he is followed by millions of people, and has also authored several books around the topic of change.

Robert had the room of over 300 delegates enthralled when he shared his insights into what's happening in the valley right now and the hottest trends emerging in the world of digital and technology.

One example was the wireless technology invested in the Levi's Stadium in Santa Clara, California in the heart of Silicon Valley. Robert explained that the stadium has over 1,200 wifi hotspots and 2,000 beacons. It seemed everything was connected measured and monitored. The beacons connect to your smart phone to guide you to the closest vacant parking. There is no need for tickets as custom built scanners read your phone on approach and monitor your arrival, they not only guide you to the nearest toilet or hot dog stand but the beacons detect those with with the shortest lines. You can even order drinks and food to your seat without having to pay cash or swipe a card as payments are processed automatically online. The stadium operators use the live data to manage and deploy resources to where they are needed in realtime. To me, it was as if the technology was able to breath life into a concrete and steel structure - to come alive and respond to the living beings within.

Robert then took us on an innovation journey of how sensors and beacons are being developed to monitor our every move in retail environments, drive efficiency, enhance the consumer experience and provide a strategic opportunity to disrupt. The possibilities of the new generation of beacons, sensors and wearable have no boundaries. Change is coming and it's coming fast. Be part of it.