Alpha Keri

Redefining the category

Branding & Packaging
FMCG / skincare

Brief

Reposition the Alpha Keri brand redefining the therapeutic skincare category to therapeutic beauty.

Solution

Based on detailed research, we delivered a strategic design solution that begins to transform the consumer mindset on therapeutic skincare. Therapeutic doesn’t mean it needs to be scientific and unimaginative; what counts is the quality of the product and that the design articulates this.  The new Alpha Keri brand helps consumers who need therapeutic skin care feel special again – it creates real change and a fresh perspective within the category.

Outcome

The brand has newly re-launched, with endorsement of The Bachelorette’s Sam Frost. With more SKUs to follow across the new ranges, Alpha Keri is eying of the potential for a shift from number four in the category to number two.