Australian Surf Business

Surf news for surf business

Industry magazine


Use intelligent design to increase reader engagement with the leading surf industry news forum, known for its 10-year history.


Our solution for Australian Surf Business (ASB) focussed on three core aspects: legibility, layout and impact. Existing page layout was too congested and typefaces too small. We created a new page grid enabling a mix of 2, 3 and 4 column layout and introduced a serif typeface that is much easier to read at small sizes. We incorporated more breakout text to help readers skim before delving deeper into stories of interest. We increased white space to boost impact, reduce reader fatigue and allow a more dynamic page layout.


ASB continues to be the leading surf industry centric magazine, attracting new readers and advertisers month-to-month.

The team at Fluid has managed to compress 10 years of design sensibility and production methodology into a great looking first and second season of Australasian Surf Business Magazine. We're looking forward to the next 10 years with Fluid.