Coulter Roache

Control Today. Create Tomorrow

Brand identity
Legal Profession

Brief

Develop a new visual identity to embody the brand essence – Insightful Legal Partnerships – and confirm the offering as a leading commercial law firm.

Solution

The crossing of the lines of the abstract ‘C’ mark in the logo symbol expresses the partnership of firm and client, reinforcing the tagline Control Today. Create Tomorrow. Bold, contemporary colour, mixed with greyscale and colour photography, and serif typeface for secondary messaging, delivers a confident, contemporary solution for the new Coulter Roache.

Outcome

Shifting brand image beyond a traditional aesthetic to one of a contemporary, innovative leader has helped solidify Coulter Roache at the top of commercial law in their region.