GMHBA

Looking after you every day

Branding
Health Insurance

Brief

To consult and implement a subtle brand evolution and further develop the GMHBA brand into other business areas.

Solution

We delivered a monolithic approach to the brand solution where we simplified the GMHBA master brand and then implemented this across the new business, GMHBA Eye Care. This involved signage, brochure, website, stationery and point of sale items.

Outcome

Since the effective launch of GMHBA Eye Care, Fluid has also been asked to complete the rollout of the brand for GMHBA Dental Care.