H.I. Fraser

30,000+ products online

Engineering / manufacturing / B2B


Develop a digital platform to promote brand and capabilities to prospective clients and showcase a searchable catalogue of more than 30,000 parts.


To allow this specialist engineering consultant and manufacturing company to be discovered by new audiences searching online, we designed each of the many thousand product catalogue pages to enable search engines to find and archive part names and numbers. Through rigorous design and testing we pinpointed a clear path for users (both existing and new) to navigate their way through the site simply and intuitively.


Google has now indexed over 30,000+ product pages meaning engineers searching for obscure product ID's will presented with H.I.Fraser in the top search results.