Makers' Medal Shared Philosophy

Redefining the category

Branding & Packaging
Beer and Wine

Brief

Bring the winemaker’s philosophy, approach and technique to life.

Solution

We collaborated with an artist who visually represented the winemaker through a shared philosophy. The label’s centre was die-cut with a ‘+’ symbol to bring the winemaker and artist together and provide a connection looking through the artwork to the wine itself.

Outcome

This limited release wine successfully positions the Makers’ Medal Shared Philosophy in the high end and innovative area of the wine market.

Fluid’s designs definitely broke the current conventions in the liquor retail landscape. We also appreciated the extra effort that Fluid took to engage with our winemakers and the artist collaborators (in the case of Shared Philosophy and The Inventors Series) and ensure that their stories in the bottle were brought to life with authenticity.