Makers' Medal

The Inventors

Branding & Packaging
Beer and Wine

Brief

Bring to life the 'Adventurous Reds’ of the Makers’ Medal, a modern interpretation of old-world red varieties.

Solution

Building on the pioneering spirit of the winemaker to create this exploration of old-world reds, we developed a blueprint style illustration based on 18th century inventors’ drawings. The invented “contraption” used objects found around the vineyard and is a creative expression of the winemaker and their process.

Outcome

A character-rich old-world wine brand with curiosity appeal for the modern wine connoisseur.