Phoenix

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Wayfinding
Local Government

Brief

Develop entry and interpretive signage to welcome and educate the community about Phoenix Reserve.

Solution

Our client developed Phoenix Reserve as a carbon sink to partly offset Council’s greenhouse gas emissions while creating a habitat for native flora and fauna. Sustainability is a key theme in the interpretation project and strongly informs the design. The earthy green palette and naturalistic illustrations form the basis of the signage’s visual style, ensuring a seamless blend into the native surrounds. The interpretive panels use reclaimed timbers paired with solid industrial steel – reflective of the area’s past life as an important site for Geelong’s wool industry.