Pink Lady Chocolates

Rediscovering heritage, redefining decadence

Branding & Packaging
FMCG/ chocolate


To create a new voice to reconnect with Pink Lady’s European origins and 76-year heritage, and communicate its key product benefits.


Fluid undertook in-depth background research, category immersion and creative ideas for Pink Lady. We guided the client through every project stage from concept to execution, applying critical analysis and thinking, and working with the manufacturing team to find creative ways to showcase the brand.  The Pink Lady brand solution combined outside-the-square thinking yet stayed true to the brand values.


A change in serving and pack sizes arising from the fresh creative required new product moulds and pack forms for key products in the everyday range. Fluid met these challenges head on and have delivered new brand design and packaging for a wide range of SKUs, a new website, point of sale, trade marketing and photography.

Fluid is an intrinsic extension of the Fyna Marketing Department. Their creative team is enthusiastic, thorough and, most importantly, focused on finding a unique and compelling creative solution. Without question, Fluid has delivered our best branding and packaging work over the past few years.