Unite Project

Fight youth homelessness

Brand identity
Not for profit

Brief

When our client approached Fluid to provide pro-bono design support and create a new brand identity, website and packaging for a not for profit campaign, we didn’t hesitate.

Solution

The Unite Project is an initiative by the Cotton On Foundation with the aim to raise awareness and money through the sale of bottled water. It is an exciting collaboration between Cotton On, Emma & Tom’s, Ladder and Fluid to help disenfranchised youth through the promotion and sale of bottled water – with money raised contributing directly to programs that fight youth homelessness.

Outcome

High visibility is key, as we wanted the vendors and the public to be empowered by their decision to buy the water and support The Unite Project fight against youth homelessness, one bottle at a time. The Unite Project water can be found in select venues, cafés and sporting facilities right across Australia. What started as a local initiative in Geelong, has grown into The Unite Project helping local communities, across Australia.

Fluid has been incredibly supportive, responsive and creative in bringing our vision to life. Fluid has provided their expertise free of charge, creating the brand, packaging and website that support the overall program objective – assisting youth to escape poverty and reach their true potential.