Victorian Electrol Commission

Your vote will help shape Victoria

Annual reporting


Fluid has designed and managed a range of publications for the Victorian Electoral Commission (VEC) since 2007, always looking for visually engaging ways to convey each year’s theme.


VEC is an independent and impartial statutory authority that conducts Victorian state elections, local council elections, certain statutory elections, and commercial and community elections. For the 2013-14 Annual Report, in an election year, we developed the theme: Your vote will help shape Victoria. The cover of the report features an illustration of Victoria made from election ballot boxes, reinforcing the overall importance of every Victorian participating in their democracy by voting to help shape the political future.


Victorian state government reports must comply with FRD30A restrictions for design layout and print production. This limits the use of colour and large images, making the design and layout of the report all the more challenging. We met this challenge by using high impact colour on some spreads to aid navigation of key information, including fast facts, highlights and a variety of year end achievements.

Fluid has done a fantastic job on our annual reports for the past seven years, which has contributed to the VEC’s ongoing success in the Australasian Reporting Awards. The Fluid people are a pleasure to deal with and they have a fantastic creative process that makes my life easy.