Australian Super

Build Tomorrow

Annual reporting


Create a 2015 annual report design that echoes the sentiment “build tomorrow” while embracing AustralianSuper’s brand identity style.


A bold and simple cover concept with artistic arrows pointing towards the future, further simplified by a two-colour print, created a vibrant yet easy to digest printed communication piece. We used typography to call out major achievements and specified an uncoated stock to pair with the brand’s approachable nature.


Fluid has developed a strong relationship with AustralianSuper and we continue to work with them as they introduce their evolved brand positioning to the market.