City of Greater Geelong

Victoria’s most livable city

Corporate communications
Local government

Brief

For the 2013-14 corporate reporting suite, break the rules for government reporting and find a new way to engage interest across a suite of documents.

Solution

Fluid has worked with the City of Greater Geelong (COGG) for more than ten years: we’ve designed a broad range of COGG corporate reporting documents.

Our latest solution, for the 2013-14 annual reports, city plan, annual budget summary, funding priorities and council achievements, was to use unexpected bright pop colour, bold graphics and photography that connect with the theme of each report. To aid fast communication, clever and compelling iconography and diagrammatic design communicate key points quickly and efficiently. The adage ‘a picture tells a 1000 words’ is top of mind when designing a text-heavy or dry financial document.

Outcome

The result speaks for itself. The COGG corporate reporting material has a level of professionalism and a consistent tone of voice across a range of messages and themes and is a benchmark for corporate reporting. It is a regular gold winner at the Annual Reporting Awards (ARA).

We whole heartedly recommend Fluid to anyone who is looking for a strategic reporting partner. They also make great coffee too, so it’s well worth making the visit to Torquay.