TAC

Towards Zero

Annual Reporting
State Government

Brief

Create a high-engagement design for the 2014-15 Annual Report based on the new Towards Zero campaign - Committed to leading Victoria toward zero road toll.

Solution

Working towards zero will take everyone’s help to reach a zero road toll and with this idea we set about using personal stories, high impact imagery, bold typography and the inclusion of infographics to deliver a strong and clear message that TAC is leading Victoria towards a zero road toll.   

Outcome

With the new mindset and change of language the annual report is an easy to read and inspiring piece of communication.