Fantastical digital voyage
FMCG / confectionery
Create a digital presence to accompany the launch of the Superior Liquorice Co brand and packaging in the Australian market.
A parallax-scrolling site cascades the range of Superior Liquorice Co products, inviting the user to readily explore and discover both the range and the story of fantastical adventure behind the brand. The user can experience the unique illustrative creatures featured on the packaging and find out more about each product. The site captures the range’s mystery and wonderment, and builds a high-impact dialogue between the brand and the consumer without the need for ongoing content updates.
With the recent launch of the brand, it’s too early to report sales or engagement results. Interest from trade has been high and the product is available at selected IGA supermarkets and independent retailers.