Ready. Fire. Aim! 

By Clifton Daniell
The truth is most people spend too much time getting ready and aiming. They dedicate a lot of their energies and resources planning and organising. But what they should be doing is firing and aiming later.

It’s counterintuitive but in the new normal brands must take action before they have a perfect ‘aim’. Staying relevant in a world increasingly populated by digital natives who expect brands to talk back to them wherever means you can’t stand still. We’re not suggesting you go into things blindly but rather move first and keep aiming as you go.

Like us, Fluid Thinking is agile. Together we’ll work quickly to define your ambition and develop strategies to engage your key audiences. We’ll test, learn and adjust as we go.