What is your brand against?

By Paris Singer
To help clarify your brand experience we align your communication around a driving ambition that helps connect wholeheartedly with your community, customers and stakeholders.

Understanding your audience needs is vital for creating brands with purpose. If we try to please everyone, we risk pleasing know one.

A brand with purpose has a distinctive point of view. This drives your ambition and powers people to act. A brand with purpose recognises that it needs to differentiate itself from competition. To stand for and against something. A brand with purpose connects with emotional experiences that align with your audience. 

It all starts with asking what you want your business to be in short, medium and long-term milestones. Then together, we review the customer experience from discovery to engagement to purchase and beyond. We chart pains and gains. We also track and interrogate the influence of your competitors, as well as category trends, social communities and the effectiveness of each communication channel. What you get is a strategic roadmap of key actions (both internal and external).

With these inputs – we define your narrative considering, brand personality, your root strengths, tone of voice, values and behaviours which can be transformed into creative expression that turns words into actions. It’s a hearts-and-minds approach, melding our accumulated experience into a creative strategy that is fit for purpose, agile and adaptive and flexible enough to respond to a brand environment of constant change.

If you’re ready to live your ambition, let’s talk.