We’ve got big sheds
When Fluid met AWH’s Chief Executive Officer Michael Jones for the first time, he remarked, "We have big sheds." And he’s not wrong. AWH has significant warehousing capacity, with 15 sites across Australia, 1,000,000m2 of under-roof warehousing and 58,000m2 of container hardstand. AWH has always been a specialist in wool, and the company has wool auction centres in Sydney, Melbourne and Perth with a network of brokers managing over $3 billion of wool sales annually.
Broaden our reach
AWH have the capacity to move, store and deliver a wide array of logistics, so the immediate challenge was how to position the brand to broaden consideration in the competitive world of global logistics. We settled on the project goal – to broaden AWH’s brand reach to deliver a global focused supply chain solution.
I didn’t know that!
The challenge for AWH was the lack of awareness around their significant capacity to provide innovative and cost-effective supply chain solutions for a wide range of enterprises beyond their core of cotton and wool. Not only can they move it across the world, they can store it and deliver it. AWH can tailor a solution that is more time efficient and cost-effective than competitors.