39ºS: the world’s best latitude for grass fed beef
Bass Strait and its coastlines fall at the latitude where drenching rain, warming sun and salt-water winds combine to create climatic perfection for growing tender, grass-fed beef. This fact was our guiding light when we embarked on the creation of the Bass Strait Beef brand.
Illuminating fresh thinking
Our strategic process began by creating a range of strategic territories including, Explore our Home, and Connection of Land and Sea. The purpose of the territories is to focus ideas through a lens, considering a range of insights that can be brought to life in the creative delivery. “We typically start projects with rough scamp pencils to get as many ideas down as possible, before we present to our client and get early buy in,” explains Karen Toscano, Design Director at Fluid. “This approach keeps our team focused on the big idea and puts some guard rails around the exploration.”