No small achiever
Bike Matters founder Scott Nicholas is a former marathon runner who finished 17th in 2004 US Olympic Marathon tryouts, running an amazing 2 hours 18 minutes. Scott started riding a few years ago when he took up residence with his family in Torquay. Lured by the trails of the Otway Ranges and the Surf Coast Hinterland he was not content with simply riding for recreation, he set about competing in and ultimately winning the 24hr Single Speed Mountain Bike World Championship in 2015.
Setting the wheels in motion
When we first met Scott he was in the planning phase of his new venture. With considerable experience in retail store environments, his brief to us was to create a bike brand that was very much entrenched in the anti-brand approach. Scott’s brief was driven by the ambition to become an iconic cycling destination store within the Surf Coast community.