Partnering government commitments
Fluid has worked with all levels of government for 17 years, and understands the importance of security and diplomacy when it comes to handling highly sensitive and legally privileged information. Our focus has been to partner with agencies to help them deliver a wide variety of projects from all levels of government including federal, state and local, as well as the many departments and authorities. Fluid specialises in a diverse range of outputs, from energy and water campaigns to encouraging people to leave the car at home and walk more. Our focus is on creating highly engaging campaign and communication ideas that inform and prompt action.
Meeting future energy needs
The Victoria’s Energy Statement is the Victorian Government’s plan to make sure Victoria has safe, reliable and affordable energy supply, which is needed to underpin the state’s economy and liveability. The challenge in this high level communication piece was presenting a range of scenarios that face the Victorian economy. Our solution was to simplify complex and many-layered topics into easy to understand, “bite-size” sections, using iconography and diagrams that aid navigation and inform the reader. Specialist industrial photographer Michael Evans was key to achieving dynamic location imagery, a mix of energy generation and transmission sources including coal, geothermal, gas and renewable energy, wind and solar. The Fluid team, along with Michael, spent a week travelling Victoria to photograph facilities featured to help communicate the key challenges and solutions identified in the statements.