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Smart heating. Smart seating.

Heated Industries is an innovative Australian company that has created outdoor furniture solutions, applying sustainable technology to the challenge of keeping ‘bums on seats’ whilst enjoying alfresco dining.

Bottoms up

Heated Industries required a brand identity that communicated its core product benefits. Fluid was tasked with effectively positioning safe, cost-effective outdoor heating solutions for the hospitality and entertainment industries. This innovative patented Australian-made solution means hospitality businesses can now provide heated outdoor seating that warms cost-effectively, from the bottom-up.

More than clever

Fluid created a brand that combines the first letter ‘h’ and ‘i’ of the Heated Industries company name with a stylised figure of a person sitting in a seat. A distinctive pop orange colour supports the primary mark, along with complementary typography and photography, while dynamic whitespace evokes a modern and contemporary aesthetic. A bespoke emboss treatment throughout the print collateral symbolises radiating heat bars, with a supporting tagline, ‘Smart heating. Smart seating’, created to aid recall of the product attributes.

Recognising distinctive design

The Heated Industries brand identity was shortlisted for the prestigious 2018 AGDA awards in the small business category. The Annual Industry Awards, recognise best work in Australia across a wide range of disciplines.

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AGDA 2018 finalist