Heated Industries required a brand identity that communicated its core product benefits. Fluid was tasked with effectively positioning safe, cost-effective outdoor heating solutions for the hospitality and entertainment industries. This innovative patented Australian-made solution means hospitality businesses can now provide heated outdoor seating that warms cost-effectively, from the bottom-up.
More than clever
Fluid created a brand that combines the first letter ‘h’ and ‘i’ of the Heated Industries company name with a stylised figure of a person sitting in a seat. A distinctive pop orange colour supports the primary mark, along with complementary typography and photography, while dynamic whitespace evokes a modern and contemporary aesthetic. A bespoke emboss treatment throughout the print collateral symbolises radiating heat bars, with a supporting tagline, ‘Smart heating. Smart seating’, created to aid recall of the product attributes.