Meant to be
Wine and art have always been happy bed-fellows. Many an artist over the years has enjoyed a tipple to get a little loose and in touch with their creative mojo. The idea of combining art and wine has been around for millennia, however it’s the latest crop of wine consumers – the millennials – who are redefining the experience of creating, socialising and enjoying wine.
An inspiring blend
“We know millennials prefer to spend their cash on experiences, such as gigs and holidays, rather than material items. So the idea of making art while you enjoy a few drinks out socialising seemed like a good fit,” explains Mr Shelton, who set up Pop Up Painting in London in 2013. “When people are going for drinks after work, they’re hungry for something different to do. Wine makes it more interesting and makes people less anxious."