The seed of success
When we met Runway founders Nick Stanley and Peter Dostis, they’d already found success with their own regional start-ups, and understood the many challenges of incubating ideas and getting them off the ground. “Finding quality mentoring, seed funding and access to mission-critical networks, to ensure an idea makes it beyond the embryonic stage, requires a level of support that was unfortunately lacking in the regional market,” explains Stanley. “Having researched best practice start-up incubators globally, we identified critical components – the ‘must have’ ingredients to facilitate an ecosystem that can turn ideas into real business outcomes.”
With an understanding of Nick and Peter’s goals, Fluid needed to create a brand identity that communicated their purpose so they could fulfil their ambition – to be the leading regional accelerator outside of Australia’s capital cities. Taking advantage of a decentralised global economy, there is significant opportunity in regional cities to capitalise on smart ventures. Runway has the potential to seed, support and create new business ventures for tomorrow’s workforce, and support an ecosystem that will power future start-ups and further transform the region.
We have take-off
A collaborative strategy phase identified the brand essence ‘entrepreneurial bravery’, which translated into the value proposition, ‘transform your world through ours’. This places deliberate emphasis on the physical location of the accelerator on the north shore in Geelong’s traditional manufacturing heartland. Geelong, a traditional blue-collar community, has the potential to be one of the most sought after start-up locations, due to the many cost advantages the city has over crowded Melbourne.