We love working with clients who have a compelling and authentic story to tell. Teddy & The Fox Bellarine Gin (T&F) is the brainchild of Russ Watson and Lorelle Warren, Bellarine Distillery co-founders. We first met Teddy, their American Staffordshire terrier, when they came into the studio to 'have a good sniff' and make sure we were up for the task of fulfilling their ambition – bring to life an authentic brand for the distillery and create a bespoke label and visual identity for T&F, a smooth aromatic blended gin.
"Our team threw everything at the brief for the distillery and T&F because they had such a compelling story behind the name,” explains Clifton Daniell, Executive Creative Director at Fluid. “We know that authenticity is the key to driving emotional engagement and if you want your brand to be distinctive, leveraging attributes that are founded in experience are undeniably stronger and more compelling.”
He continues, “Unfortunately some brands make the mistake of substituting authenticity with style. Substance wins every time, you only need look at the success of Teddy to know this to be true.”