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Weirdly wonderful wine

Saltram Wines has a long history in the Barossa, dating back to 1859. Today, with the increased pressure of climate change, winemakers need to challenge themselves to make a sustainable wine that meets the demands of a drier climate as a result of climate change.

Fortune favours the brave

Sometimes Fluid is fortunate enough to have the opportunity to work on the most exciting briefs. The Inventors’ Series by Saltram Wines was one such brief. The challenge we faced in creating a brand and label was interpreting and expressing the experimental approach taken by winemaker Shauvaugn Wells. She’d thrown away the rule book to create a unique, single vineyard grape rarely grown in the Barossa. Montepulciano is rare to Australia, yet popular in Italy where it thrives in a dry climate.

Invention beats convention

Experimentation and creativity come together in an impactful visual metaphor for the Inventors’ Series, a celebration of a new and unique expression for Australian winemaking. Fluid was inspired by the winemaker’s ‘grand plan’ to future-proof the Australian wine industry by using drought tolerant Montepulciano grapes.

Flying high

Our concept brings to life Wells’ vision with an illustrated, ‘futureproof’ contraption that draws on the style of 18th century patent drawings. Made from upcycled vineyard items, the flying machine hovers lightly over rows of vines as its lowered arms harvest the grapes. It’s a powerful visual metaphor for the inventive spirit of the winemaker. While our Frankenstein-style contraption could probably never realistically take flight, Shavaughn’s award-winning wine certainly will. Created to future-proof Saltram’s wine production, it’s guaranteeing that future generations can enjoy red wine for many decades to come.

Recognising distinctive design

Saltram Inventors Series/ Makers’ Medal is a finalist at the 2017 AGDA Awards. The result was so compelling that it was recognised amongst some of best work in Australia in the Alcoholic Beverage Award Category.

Visit the awards page