Keep Reading

Big brands, only cheaper

The Reject Shop operates in the discount variety retail sector in Australia, serving a broad range of valueconscious consumers who are attracted to low price points, convenient shopping locations and the opportunity to purchase a bargain. So how do you report on a brand’s performance without getting caught up in the numbers?

Bargain hunters

Show us someone who doesn’t love a bargain. No matter what walk of life you’re from, or how much money you earn (or don’t), everybody loves a bargain. Ron Hall and John Shuster knew this when they established the first Reject Shop in Melbourne in 1981. 37 years later, their legacy is 340 stores operating Australia-wide, 5,600 staff, and an annual turnover in 2018 of $800 million. Not a bad effort for a couple of blokes who were just out looking for a bargain.

Everything you need and then some

The Reject Shop offers a wide variety of general consumer merchandise, with particular focus on everyday needs. Setting foot in store, you typically come out with more than intended. This is fundamental to the brand strategy and desired experience. Stores offer many of the basics, such as toiletries, cosmetics, homewares, personal care products, hardware, basic furniture, household cleaning products, kitchenware, confectionery and snack food. They also from time to time offer lifestyle and seasonal merchandise, such as seasonal gifts, cards and wrap, toys, leisure items and home decorations. This merchandising strategy keeps the shopping experience fresh, and provides bargain hunters with a reason to keep coming back.

By the numbers

Understanding the fundamentals of the desired brand experience has helped Fluid deliver The Reject Shop corporate reporting requirements for the past four years. Each year’s report features informative infographics and key performance indicators that facilitate shareholder engagement. The visual narrative created builds on the ‘no fuss’ Reject Shop brand style, and we have focused on showcasing past years’ performance, any strategic or market factors the affecting future and good news stories like The Reject Shop Foundation – Helping Kids in Need.