Fighting youth homelessness

The Unite Project is a Cotton On Foundation initiative, raising funds to fight youth homelessness in Australia through the sale of bottled water. Fluid offered its services probono, teaming up with Emma and Tom’s and the Ladder Foundation.

Our social conscience

It is an exciting collaboration between Cotton On, Emma & Tom’s, Ladder and Fluid to help disenfranchised youth by raising money through the promotion and sale of bottled water and other programs with funds raised contributing directly to programs that fight youth homelessness.

Creates a bold difference

High visibility is key, as we wanted the vendors and the public to be empowered by their decision to buy the water and support The Unite Project fight against youth homelessness, one bottle at a time.

A national presence

The Unite Project water can be found in select venues, cafés and sporting facilities right across Australia. What started as a local initiative in Geelong, has grown into The Unite Project helping local communities across Australia.