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No-one deserves to die on our roads

The Transport Accident Commission (TAC) is a Victorian Government-owned organisation set up to pay for treatment and benefits for people injured in transport accidents, as well as promote road safety and improve Victoria's trauma system.

Supporting those impacted by road trauma

The TAC statutory function as determined by the Transport Accident Act 1986 is to determine compensation payouts to people injured, as well as assess and modify clients’ living circumstances to ensure they can adequately live with a disability as a result of a transport accident.

Towards Zero

Fluid has been working with the TAC for many years, and back in 2014 created the very first Towards Zero campaign. Its goal was to reduce Victorian road deaths to zero fatalities by 2050. TAC required a strategic creative partner who could support this long-term campaign message and apply it to a wide range of campaign collateral.

Championing an accident-free future

The overarching ambition of leading Victoria towards zero road deaths was created to underpin our creative endeavour, and this helped drive efficiency in the consumer campaigns. This included print, advertising media, digital and animation. Working closely with road safety partners, the TAC actively campaigns to reduce the incidence of road trauma through accident prevention programs. With a focus on maximum visual engagement – applying impactful images and client case studies, arresting infographics and large break out text – Fluid has expanded the awareness of initiatives that the TAC champions towards reducing injury and death on our roads.

Real stories make a lasting impact

No one can truly prepare for a loved one to be negatively impacted by road trauma. After the initial shock of surviving the accident, getting your loved one’s life back on track will often require a long, painful and arduous journey. Sharing real life stories can help people come to terms with the pain and suffering of victims, and also help communicate to others that there is light at the end of the recovery tunnel.