Transport Accident CommissionNo-one deserves to die on our roads

The Transport Accident Commission (TAC) is a Victorian Government-owned organisation that promotes road safety. The TAC provides support for those who have been injured on our roads and help them get their lives back on track.

Challenge

Fluid has worked with the TAC for over five years. The scope of work completed in that time encompasses corporate communications such as the Annual Report and Corporate Plan, as well as strategic campaigns for initiatives such as the myTAC app and Towards Zero.

As the TAC's strategic creative partner, Fluid has supported its long-term road safety mission with a wide range of corporate and campaign collateral across print, digital, environmental and animation.

Solution

The TAC's ambition of being the world's leading social insurer and eliminating serious road trauma underpins everything from a creative point of view. Clean, considered design with a focus on maximum visual engagement is at the core of Fluid's work with the TAC. Applying impactful images and client case studies, arresting infographics, and large break out text is always complemented by an audience first methodology.

Outcome

Fluid has expanded the awareness of initiatives that the TAC champions as it strives to reduce injury and death on our roads. In 2017/18 the myTAC app received over 40,000 claim receipts for processing.