Ten out of ten
Fluid has partnered with the VEC since 2007, delivering a wide variety of engaging annual reports. One of the key narratives created for VEC was the idea that, “Every vote can help shape Victoria”. This idea has been a central theme in the creative development for every annual report over the past ten years.
Keep it simple, or in other words, cost-effective
Victorian State Government reports must comply with FRD30A restrictions for design layout and print production. This limits the use of colour and large images, making the design and layout of the report all the more challenging. We met this challenge by using high impact colour on the designs to aid navigation of key information, including fast facts, highlights and a variety of year end achievements.