Lost and found
If people are disoriented when they encounter an interpretive sign, they will be unlikely to read it. Interpretation signs are a value-add to aid visitor experience that will only work effectively when considered as part of an overall signage strategy. Being able to identify meaningful opportunities to tell stories about the experience of the environment requires an inclusive approach. Research is vital and often requires investigation into historical events, pertinent facts affecting the site today and bringing all of this information together into a cohesive and distinct piece of visual communication.
Form follows function
Creating beautiful, interpretative signage that guides visitors through experiences that have impacted the site is an art form that blends the sign’s form with robust communication design. Fluid has created a wide range of interpretative signage systems that seek to elevate the experience and connect the viewer to the place.
Carbon sink for a sustainable future
Phoenix Reserve is a habitat for native flora and fauna and, importantly, a carbon sink to partly offset the council’s greenhouse gas emissions. Sustainability is a key theme in the interpretation project and strongly informs the design. The earthy green palette and naturalistic illustrations form the basis of the signage aesthetic, ensuring a seamless blend into the native surrounds. The interpretive panels use reclaimed timbers paired with solid industrial steel, reflective of the area’s past life as an important site for Geelong’s wool industry.
Community gains recreational space
Fluid was commissioned to complete the interpretative and wayfinding signage system that provides information about the reservoir and the biodiverse species that inhabit the region. Painkalac Reservoir is managed by Barwon Water and, until recently, supplied water to the nearby towns of Aireys Inlet and Fairhaven. Taken out of service in 2016, the aim was to repurpose the reservoir and surrounding area to make it a recreational space for the community. It’s a great spot to see native flora and fauna, walk, cycle, ride a horse and fish the waters for native estuary perch, introduced to the water supply in 2017. Our signage solution applies an orange and black colour palette printed on a robust long lasting aluminium substrate. Using timber totems cut into interesting geometric forms, we created primary and secondary signage applications to make navigating the reservoir easy, enjoyable and engaging.
A beacon of knowledge
Fluid was commissioned to design the interpretive signage at Split Point below the historic Aireys Inlet Lighthouse. With information about passing whales, the surrounding seabed, sea creatures in nearby rock pools, weather systems and the geology of the region, it gives viewers insight into the changing landscape. With views to Eagle Rock to the east and the Otway National Park in the west, the signs display a sympathetic character inspired by the views and the topography of the surrounding landscape.