Well & GoodYou can’t fake great cake

Well & Good creates a range of gluten and nut free cake and bread mixes, which are much loved by the coeliac community across Australia for their quality and taste.

Well & Good is the biggest supplier of gluten free premixes in Australia. Despite having great tasting products, our range had limited and disjointed shelf presence in major supermarkets, and underperformed in the independents. The Fluid team guided us through their agile strategic process, which gave us the confidence to completely revitalise our brand and packaging. Upon completion, the brand’s distinctive new look saw our product appear range in 550 Coles stores Australia-wide, resulting in an increased print run from 6,000 to 30,000 packs in a matter of weeks from launch.