WorkSafePromoting Mentally Healthy Workplaces

WorkSafe's WorkWell Toolkit is a free online tool designed to support business leaders in preventing mental injury and promoting mentally healthy workplaces.

Challenge

Fluid assisted in spreading the word of the tool and its benefits to a range of new industries through a digital display campaign across multiple touchpoints and channels.

Solution

Fluid developed a campaign that targeted employers and managers from hospitality, transport, construction, office work and professional services to introduce them to a tailored Toolkit experience. The campaign focussed on specific economic and interpersonal issues within each industry that sprang from poor mental health and offered the WorkWell Toolkit as a guide to navigating those issues as a manager or business owner.

Outcome

The campaign reached over 320,000 and encouraged over 1000 people to explore what the platform had to offer them.