This tension is particularly potent for brands as they shape-shift to remain relevant. But uncertainty can be a catalyst. "Rather than grasping futilely after a sense of certainty that’ll never come,” argues entrepreneur and author Jonathan Fields, we must, “act without having all the answers.” He compels us to embrace and invite uncertainty as, “a signpost that what you’re doing matters. Then look for the opportunity that always goes hand in hand with upheaval.”
Fluid Thinking is geared to embrace uncertainty. Opportunity awaits, join us.