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Dog days

Our clients enthusiasm to fulfil a dream of opening the very first distillery in the Geelong region – since the closure of the Corio Distillery in the 1980's – was infectious. Established in 2015, Bellarine Distillery is situated on the Bellarine Peninsula, known as a premier cool climate wine region. So how do you keep food on the table when it takes 5 years to distil your first batch of whisky?

Spirited people

We love working with clients who have a compelling and authentic story to tell. Teddy & The Fox Bellarine Gin (T&F) is the brainchild of Russ Watson and Lorelle Warren, Bellarine Distillery co-founders. We first met Teddy, their American Staffordshire terrier, when they came into the studio to 'have a good sniff' and make sure we were up for the task of fulfilling their ambition – bring to life an authentic brand for the distillery and create a bespoke label and visual identity for T&F, a smooth aromatic blended gin.

Authenticity wins

"Our team threw everything at the brief for the distillery and T&F because they had such a compelling story behind the name,” explains Clifton Daniell, Executive Creative Director at Fluid. “We know that authenticity is the key to driving emotional engagement and if you want your brand to be distinctive, leveraging attributes that are founded in experience are undeniably stronger and more compelling.”

He continues, “Unfortunately some brands make the mistake of substituting authenticity with style. Substance wins every time, you only need look at the success of Teddy to know this to be true.”

It’s business time

The project scope included the creation of the Bellarine Distillery master brand and e-commerce website, plus label designs for Teddy & the Fox Gin 700mL and 200mL, followed by a whisky scheduled for release in 2020. Teddy & the Fox label design features an original illustration by the highly talented Stuart McLachlan, bespoke typography, copper foils and a subtle linen stock to complete the overall aesthetic.

Meet the makers

Bellarine Distillery opened on ANZAC Day 2018, ad the rest is history. Teddy & the Fox Bellarine Gin can be purchased at the distillery door or via the website.

Recognising distinctive design

We're honoured to have had our work for Teddy & the Fox recognised at the 2018 AGDA Awards. One thing we know for sure, achieving great work is only possible when you have a trusted client-agency relationship. Fortunately, Russ and Lorelle trusted us and we look forward to working together expanding the Bellarine Distillery product range in 2019.

Visit the awards page